What BM-360 is
A copywriter's price book, job list, and invoicing, covering website and digital copy, marketing copy, and content and blogs.
A homepage rewrite and a monthly blog retainer should not need two different proposals written from scratch. Price by deliverable, from one book, before the brief call ends.
Priced by deliverable, not by the hour guessed
A homepage copy project and a monthly blog retainer both sit in the same price book, so a client sees a starting figure for the actual deliverable.
A copywriter's price book, job list, and invoicing, covering website and digital copy, marketing copy, and content and blogs.
Scope a new brief straight after a call. Build out retainer and case study pricing from your desk.
An additional revision round or rush turnaround is its own line, so scope creep gets a number instead of eating into the fee silently.
Your week
Copywriting enquiries range from a single landing page to an ongoing content retainer.
A brief comes in loosely described, gets a rough word-count guess, and the real scope only firms up after a proper brief call.
The enquiry lands on your job list, priced from the book, whether it is a landing page or a monthly blog retainer.
One-off projects and ongoing retainers sit on the same list, and the invoice matches the deliverable agreed in the brief.
Price book
Website and digital copy, marketing copy, and content and blogs are already listed, priced by deliverable or by month. Reprice any line to match your own rates.
Other business types
Each type has its own jobs and prices. If Copywriter is close but not quite right, try another in this group, or see all business types.
Website builds, redesigns, and care plans with package or project pricing.
Brand identity, print, and digital design packages with clear revision allowances.
Portrait, commercial, and event photography packages with usage options.
Promo films, event coverage, and social video packages for small businesses and events.
A one-off launch campaign and an always-on monthly retainer should not both need a proposal built from a blank slide deck. Price by engagement type, from one book.
A starter retainer at 8 posts a month and a two-week launch content sprint should not both need a hand-built proposal. Price by engagement type, from one book.
A brand starter kit for a new business and a full rebrand for an established one should not both be quoted from a blank proposal template. Price by scope, from one book.
A single spot illustration and a full custom commission with multiple characters should not be quoted from the same rough estimate. Price by deliverable, from one book.