What BM-360 is
A marketing agency's price book, job list, and invoicing, covering project packages, custom campaigns, and retainers.
Creative
Marketing agency quoting software for campaigns and retainers
A one-off launch campaign and an always-on monthly retainer should not both need a proposal built from a blank slide deck. Price by engagement type, from one book.
Launch campaign package
Content sprint (4 weeks)
Website + funnel project
Brand refresh + go-to-market
Project or retainer, priced apart
From strategy call to signed-off engagement
A launch campaign package and an always-on retainer both sit in the same price book, so a prospect sees a clear starting figure for the type of engagement.
Client pitch or the studio
Scope a new brief straight after a pitch. Build out retainer and SEO pricing from the studio desktop.
Retainers stay recurring
An always-on or SEO retainer is its own line, so ongoing work never gets confused with a one-off campaign invoice.
Your week
From enquiry to scoped engagement
Agency enquiries range from a single campaign to an ongoing retainer, and each needs its own scope.
What goes wrong
A brief comes in describing "marketing help", gets a vague estimate, and the real engagement type only firms up after a strategy call.
How a job runs with BM-360
The enquiry lands on your job list, priced from the book, whether it is a campaign package or a monthly retainer.
What the week looks like
Project work and ongoing retainers sit on the same list, and the invoice matches the engagement agreed.
Price book
Engagements already named for marketing agencies
Project packages, custom campaigns, and retainers are already listed, priced by project or by month. Prices stay hidden from the client until you confirm.
Project packages
- Launch campaign package
- Content sprint (4 weeks)
- Website + funnel project
- Brand refresh + go-to-market
Custom campaigns
- Custom campaign / proposal
- Marketing audit
- Strategy workshop
- CRO sprint
Production
- Ad creative production pack
- Stock / licensing allowance
Retainers & always-on
- Always-on retainer
- SEO retainer
Extras
- Extra revision round
- Rush delivery
- Reporting dashboard setup
Other business types
More in Creative
Each type has its own jobs and prices. If Marketing agency is close but not quite right, try another in this group, or see all business types.
Web designer / developer
Website builds, redesigns, and care plans with package or project pricing.
Graphic designer
Brand identity, print, and digital design packages with clear revision allowances.
Photographer
Portrait, commercial, and event photography packages with usage options.
Videographer
Promo films, event coverage, and social video packages for small businesses and events.
Copywriter
Website copy, blogs, and campaign writing with word-count or project packages.
Social media manager
A starter retainer at 8 posts a month and a two-week launch content sprint should not both need a hand-built proposal. Price by engagement type, from one book.
Brand designer
A brand starter kit for a new business and a full rebrand for an established one should not both be quoted from a blank proposal template. Price by scope, from one book.
Illustrator
A single spot illustration and a full custom commission with multiple characters should not be quoted from the same rough estimate. Price by deliverable, from one book.