What BM-360 is
A social media manager's price book, job list, and invoicing, covering monthly retainers, projects and audits, and community work.
A starter retainer at 8 posts a month and a two-week launch content sprint should not both need a hand-built proposal. Price by engagement type, from one book.
Retainer tiers and sprints
A starter retainer and a full-service retainer both sit in the same price book, so a prospect sees the difference in scope before they commit.
A social media manager's price book, job list, and invoicing, covering monthly retainers, projects and audits, and community work.
Scope a new client straight after a discovery call. Build out retainer tiers and ad pricing from the studio desktop.
A community moderation add-on sits apart from content creation, so a client who wants both sees both costed clearly.
Your week
Social media enquiries need a clear tier before a client understands what they are buying.
A new enquiry asks about "socials", gets a vague monthly estimate, and the actual post count or tier never gets confirmed.
The enquiry lands on your job list, priced from the book, whether it is a starter retainer or a launch content sprint.
Retainer clients and one-off sprints sit on the same list, and the invoice matches the tier agreed.
Price book
Monthly retainers, projects and audits, and community work are already listed, priced by tier or by project. Prices stay hidden from the client until you confirm.
Other business types
Each type has its own jobs and prices. If Social media manager is close but not quite right, try another in this group, or see all business types.
Website builds, redesigns, and care plans with package or project pricing.
Brand identity, print, and digital design packages with clear revision allowances.
Portrait, commercial, and event photography packages with usage options.
Promo films, event coverage, and social video packages for small businesses and events.
Website copy, blogs, and campaign writing with word-count or project packages.
A one-off launch campaign and an always-on monthly retainer should not both need a proposal built from a blank slide deck. Price by engagement type, from one book.
A brand starter kit for a new business and a full rebrand for an established one should not both be quoted from a blank proposal template. Price by scope, from one book.
A single spot illustration and a full custom commission with multiple characters should not be quoted from the same rough estimate. Price by deliverable, from one book.