What BM-360 is
A web designer's price book, job list, and invoicing, covering websites, e-commerce, and maintenance and support.
A five-page brochure website and a custom web application should not both need a proposal written from a blank document. Scope both from the same book, before you touch a line of code.
Scoped before the build
A brochure website and a custom web application both sit in the same price book, so a client sees a starting scope before the first call ends.
A web designer's price book, job list, and invoicing, covering websites, e-commerce, and maintenance and support.
Scope a new enquiry straight after a discovery call. Build out custom build and e-commerce pricing from the studio desktop.
A monthly maintenance retainer is its own line, so ongoing site care never gets confused with the original build invoice.
Your week
Web projects live or die on scope being agreed before development starts.
A new enquiry describes "a website", gets a vague estimate, and the real scope only firms up after several back-and-forth emails.
The enquiry lands on your job list, priced from the book, whether it is a brochure site or a custom application.
New builds and maintenance retainers sit on the same list, and the invoice matches the scope agreed at the start.
Price book
Websites, e-commerce builds, and maintenance and support are already listed, priced fixed-fee or by the month. Prices stay hidden from the client until you confirm.
Other business types
Each type has its own jobs and prices. If Web designer / developer is close but not quite right, try another in this group, or see all business types.
Brand identity, print, and digital design packages with clear revision allowances.
Portrait, commercial, and event photography packages with usage options.
Promo films, event coverage, and social video packages for small businesses and events.
Website copy, blogs, and campaign writing with word-count or project packages.
A one-off launch campaign and an always-on monthly retainer should not both need a proposal built from a blank slide deck. Price by engagement type, from one book.
A starter retainer at 8 posts a month and a two-week launch content sprint should not both need a hand-built proposal. Price by engagement type, from one book.
A brand starter kit for a new business and a full rebrand for an established one should not both be quoted from a blank proposal template. Price by scope, from one book.
A single spot illustration and a full custom commission with multiple characters should not be quoted from the same rough estimate. Price by deliverable, from one book.